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Alexander Bihler — Analytics Implementation Specialist

Turning data into decisions · Germany (Remote) • Married to U.S. citizen • Open to relocation

Core Skills

Server-Side Google Tag Manager — Enterprise server-side tagging architecture, data transformation, and first-party pipelines that beat ad blockers.
Google Analytics 4 — End-to-end GA4 implementation, event modeling, enhanced conversions, and predictive metrics.
BigQuery + GA4 Export — Seamless GA4 to BigQuery integration with optimized SQL for deep behavioral analysis.
Predictive AI Models — Custom AI models that make real predictions from tracking data — churn, purchase probability, and user behavior forecasting.
Looker Dashboards — Self-serve LookML models and stakeholder dashboards built on clean tracking data.
Web Analytics & Insights — Turning raw tracking data into clear, actionable recommendations that drive business decisions.

GCP Event Pipeline Rebuild — Enabled real-time campaign attribution · reduced tracking gaps by 94%
Self-Serve Analytics Hub (GDPR-Compliant) — Freed 15 hours/week of senior analyst time and transformed ad-hoc reporting into fully self-serve BI.
A/B Testing Infrastructure — Accelerated product decision cycles from 3 weeks to under 10 days